Would you rather shop than eat? In major cities, lunch hour food trucks have become increasingly popular. But look out. Mobile fashions are coming to your town, making it easy to shop on your lunch hour!!
These “shoptiques” have been satisfying cravings for fashion rather than for food. They’re parked at street fairs, fund-raisers, bridal parties and many other special events. As well as hawking downtown fashionistas who’d rather shop than eat during their lunch breaks, many offer quality clothing and accessories for both men and women at great prices.
Says Jessica Bucci of www.startupfashion.com , “One of the latest businesses on the scene is The Fashion Truck, owned by Emily Benson. Started in 2011, her mobile boutique travels around the Boston area. It provides a beautiful selection of clothing and accessories, including pieces from Europe as well as ones with a local vibe (some of the dresses are named after streets in the South End!)
Despite its size, the truck is able to accommodate a surprising number of amenities. In the space equivalent of the average delivery truck, the boutique boasts a considerable product selection, a scarf bar and jewelry display, full-length mirror, and two dressing rooms!
There is even a “911″ service! In the event of a fashion emergency, call The Fashion Truck and it will come to you as fast as possible to get you ready for whatever clothing crisis life throws your way.”
In Texas, the clothing trucks sell a selection of clothing and . . . boots! What else? In another city, one couple even converted an antique Air Stream trailer to promote a line of vintage clothing. Some are quite extravagant, housing fitting rooms, heat and air-conditioning and even catwalks for showing off your just-found new designer dress!
Entrepreneurs: What mobile service could you start to improve our convenience factor?!