Gone is the “Elevator Speech”. It’s time to ditch it and design a“new and improved” Personal Branding Statement.
What’s the difference? The elevator speech was designed to get your product out front and let it grab people’s attention within a very short, concise group of sentences. Designing a personal branding statement puts you out front and your product second in just one honest sentence.
It’s the person, not the product that attracts us. It’s what we remember about the person that stays with us the longest. The second part of the sentence links the personality to the product which is as it should be.
In light of this newer model, personal presence and everything surrounding it such as, first impression, manners, wardrobe, conversational skills and charisma, are immediate. These are the things that click within the first 20 seconds of the encounter.
Eric Deckers and Kyle Lacy, Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, propone that you, “Figure out what it is that you do, what niche you serve, and how to explain it in less than 10 seconds. That way, when you’re talking with people, your time is spent talking about how you can help the other person, not deciphering the super-secret cleverness of your elevator pitch.”
Social media such as Facebook, Twitter, LinkedIn, personal websites, blogging, etc., are forcing more people to be authentic online and offline. We speak faster. We think in nano-seconds. We simply don’t have time to guess what you do.
Why? Because due to technology, we are moving much faster than we ever have before. Deborah Shane, Small Business Trends, says ”We change and the world changes and that changes our answer over time. Things work, then they don’t work. Circumstances force us to change. Trends lead us to change.” At this point in time, the changes are exponential. Run with it.
Question: What do you do?